Communications for Conservation

Communications for Conservation
Friday, December 4 | 9:00-5:00
Register Here!

Effective conservation depends on more than good science— it depends on connecting with people in ways that inspire action. This interactive workshop combines conservation communications strategy with hands-on workshopping to strengthen participants’ communication, outreach, and public engagement skills to further conservation and restoration efforts. Workshop hosted by the Illinois River Watershed Partnership.

Participants will explore some psychology of communication and behavior change, examining the research behind what motivates people to act and how to craft messages that move audiences from awareness to long-term stewardship. Through practical exercises, participants will learn to identify and research target audiences, frame messages for landowners, elected officials, funders, volunteers, students, and the general public, and develop compelling elevator pitches and audience-specific calls to action.

For more information and to register, please visit IRWP’s website.

This workshop qualifies as an Elective Workshop for the Conservation Training Program.